SELECTED WRITING

Selected Writing

Crisis Communications

Message to the Campus Following the Deaths of Officers Painter and Jefferson

Written on behalf of the College president following the on-campus deaths of Bridgewater College officers John Painter and J.J. Jefferson. The message needed to communicate essential information while addressing a grieving and shaken campus community with clarity, empathy and care.

Speechwriting

Memorial Service Remarks for Officers Painter and Jefferson

Written for the College president to deliver at a memorial service following the deaths of Officers John Painter and J.J. Jefferson. The remarks had to give voice to a community’s grief while honoring two lives, acknowledging the trauma experienced across campus and beginning to articulate a path toward healing and resilience.

Executive Communications

Communicating Difficult Institutional Decisions

Written for alumni following the completion of a strategic resource allocation process that resulted in significant institutional changes. The communication had to explain difficult decisions candidly while providing context, reinforcing institutional priorities and maintaining the confidence of an important stakeholder audience.

Speechwriting

Connections Campaign Gala Script

Written for a major advancement event celebrating Bridgewater College’s Connections Campaign. The script brings together executive voice, donor recognition, institutional storytelling and campaign messaging to create a cohesive live-event narrative.

Brand & Campaign Writing

Introducing the Connections Campaign

Written to introduce Bridgewater College’s comprehensive fundraising campaign to magazine readers. The story translates campaign priorities into an accessible institutional narrative designed to connect philanthropy with the people, experiences and opportunities donors could help make possible.

Media & Public Relations

Bridgewater College Commits to Tuition Transparency

The primary news release announcing Bridgewater College’s decision to reduce its published undergraduate tuition from $40,300 to $15,000. The piece translates a complicated pricing strategy into a clear public narrative about transparency, access and the value of a private-college education.

Media & Public Relations

It’s Time to Get Real About College Tuition

Ghostwritten thought leadership for Bridgewater College President David Bushman making the case for greater transparency in higher-education pricing. The piece moves beyond announcing the College’s tuition strategy to make a broader argument about access, affordability and the responsibility colleges have to students and families.

Web & Digital Content

Tuition Transparency Digital Content

Web copy developed as part of Bridgewater College’s integrated tuition transparency campaign. The content translates a complex change in tuition and financial aid into direct, audience-focused language designed to answer questions, reduce confusion and help prospective students and families understand the College’s new approach to pricing.

© 2026 Abbie Ginder Parkhurst
Content Strategy · Brand Storytelling · Communications
© 2026 Abbie Ginder Parkhurst
Content Strategy · Brand Storytelling · Communications
© 2026 Abbie Ginder Parkhurst
Content Strategy · Brand Storytelling · Communications